[DOWNLOAD] "Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)" by Communication Research Trends ~ eBook PDF Kindle ePub Free
eBook details
- Title: Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)
- Author : Communication Research Trends
- Release Date : January 01, 2008
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 294 KB
Description
1. Introduction Interactivity--wide interactivity--characterizes today's marketplace. From personal communication devices (PDAs) to social networks like Facebook, MySpace, LinkedIn, and Flikr, people and businesses connect with each other at an unprecedented rate. In this interactive world, conceptions of public and private discourse and behavior have become more ambiguous than ever; so too have the "right ways" to reach people.
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